Siimon Reynolds interview (right click and download) 

OR subscribe to the Podcast on iTunes

Siimon Reynolds’ success in the advertising and marketing industry is unprecedented.

Not only did he win every major industry award in the world, he co-founded the Photon Group, which became the 15^th largest marketing communications group in the world, once valued at over half a billion dollars on the ASX.

I first met Siimon at a conference in Sydney where he was speaking alongside Richard Branson, and Tony Robbins about entrepreneurship, and marketing.

In this interview, Siimon tells us:

• How he fast-tracked his rise to the top of the advertising world at only 21, having never been to uni;
• Whether or not you need a few vodka shots or cocaine hits at lunchtime to get the creative juices flowing;
• How he knew when he was ready to start his own marketing agency;
• How his daily tasks evolved as the Photon Group grew from startup phase to an enormous publicly listed company with over 6000 staff;
• What he looked for in companies and their people during the Photon Group’s acquisition stage;
• The simple 10X gets you X concept that will help alleviate massive stress and overwhelm when you’re not achieving your desired results;
• What separates the Top 5% of marketers from everyone else;
• Why there are no hard and fast rules to business success – and how you can break them all and still succeed;
• The two simple time management habits you can apply today to profoundly impact your productivity;
• Why you shouldn’t waste your time reading most business books cover-to-cover;
• A simple philosophy you should live by to have a better quality of life.

To learn more real world business education from Siimon Reynolds, you can download his published book, “When They Zig You Zag”, for free at internetmarketingstreetsmarts.com/siimonreynolds

I don’t really like the term guru, they’re just ordinary people like you and me. No disrespect or anything, but everyone is 99.999% the same, so stop putting glass walls between yourself and the people you look up to! Sure someone may have much greater knowledge, experience and connections than you (especially if you’re just starting out), but looking up to guru’s as gods is not cool. Except for a few ego maniacs, the majority of ‘gurus’ would actually prefer you talk to them as equals.

Successful entrepreneurs are happy help others, but when you talk to them like they’re just so amazing and sooo much better than you that displays neediness and is very unattractive because it’s like you’re sucking value from them. If you want people to take you seriously, especially people who are already successful – talk to them like an equal, with respect of course.

Don’t be this guy:

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Greg Jacob’s interview

Listen to the following interview I did with Greg Jacob’s to find out how within 2 years of discovering IM, he successfully pulled off a 7 figure launch with no name, no list and no insider contacts!

Watch Greg’s 5 day, pure content, $1495 seminar for free on LIVE stream by registering at www.AssassinationWorkshop.com

WARNING: This 1 hour interview will change the way you look at business FOREVER! There are a couple sound glitches in the first half of the interview, but it’s worth listening to anyway because it’s all gold.

Download Sam Niccolls Interview

Sam Niccolls’s is a former writer and consultant for SEOmoz.org, the world’s most popular SEO blog. His work about SEO has been read by over 100,000 people worldwide. He’s worked with companies such as Sony, Etsy, Zillow, Real Networks, Microsoft & a myriad of others to implement web-based strategies and reach business goals.

I thought I knew a lot about IM, but Sam has propelled me to the next level. The advice Sam shares is absolutely cutting edge and very advanced. It may be a little hard to understand because we delve into very advanced topics, but this is the stuff MULTIMILLION dollar organizations are doing so it would be in your best interest to pay attention!

Some of the things you’ll learn in this interview are:

• Why SEOmoz is getting out of consulting (a 6 or 7 figure income stream for them!) and why they couldn’t have simply expanded their workforce to cover both revenue streams;
• Advanced conversion optimization tips that make a BIG difference… and we’re not talking split testing headlines or prices!
• The best way to start link building for a complete SEO beginner;
• The no.1 way to get a site ranked organically in a VERY competitive market…
• How to take advantage of Google’s game changing personalization technology for top SEO rankings;
• How to dominate markets with mini-sites and a single branded website;
• Big SEO predictions for 2010… and 2020!
• Whether or not automated feed submission services are worth investing in;

Download Sam Niccolls Interview

Notes for you to refer to whilst listening to the interview

1. During the conversion optimization tips:

- Set Up Goals with Naming Hierarchy
—- Master goal = head match (i.e. /vpv/goal/purchased-membership
—- Sub goals = head match, plus the more granular report (i.e. /vpv/goal/purchased-membership/premium)

2. Comprehensive guide to link building (need to be a paid SEOmoz member to access it)

http://www.seomoz.org/qa/discuss/24215/how-to-get-links-for-product-websites

Don’t Worry About Fixing What Doesn’t Work, Focus On What Works & MULTIPLY IT To Turbo Charge Your Internet Business!

After watching Frank’s latest video, a MASSIVE light bulb went off inside my head (thanks mate!) when he said something along the lines of “Focus on what works and multiply it – don’t worry about what doesn’t work”.

This may seem simple enough, but what he says here is so unbelievably powerful it’s crazy! I can now see that this is one of the core reasons Frank enjoys the success he does. It’s clear in all his work that it’s never 100% perfect, but that’s because he doesn’t worry too much about the stuff that doesn’t work/doesn’t make much difference. He focuses on the stuff that DOES make a difference eg. Quality content, being entertaining, improving the relationship with his list, masterminding with other 7/8 figure/year entrepreneurs, outsourcing as much as possible, etc.
Things he WOULDN’T focus on would be posting on forums all day, replying to general* customer service requests, doing technical html programming, editing videos, etc.

And now here’s the exciting stuff to focus on that brings about RESULTS… traffic generation! He would focus on generating massive traffic from PPC, content network, list mailouts, massive JV promotions, etc. He would NOT focus on writing squidoo articles for low competition phrases, posting on forums with a signature link to his website, twittering 20 times a day, etc.

The final (& most important) distinction would be, when analyzing your results – don’t get too bogged down in what didn’t work and leave it alone to focus on what did work – AND then go improve those aspects and see if you can multiply/add more on somehow. This is the 80/20 rule being applied right now – FOCUS ON THE 20% OF THINGS THAT WORK and they will create 80% of your results.

I recently went up to Sydney and whilst I was there had a chance to catch up with one of Australia’s most successful Internet Marketers, James Schramko.

For those that don’t know, James quit his $300K/year job at Mercedes to pursue his IM dream. He’s clearly very happy with the results as in 2009 he smashed past the 7 figure/year profit mark! The video is just under 48 minutes and starts off by covering the inner game of Internet Marketing, and then goes on to discuss the exact strategies James uses to earn a 7 figure a year income.

James Schramko Interview MP3

Here are just a few things you’ll learn after watching this video:

• What business model one of James’ underground friends uses to earn $100,000 PROFIT PER DAY!
• How James turned a $500/day loss PPC campaign into a $7000/day profit campaign in only 2 weeks!
• What makes James Schramko different from 99% of other Internet Marketers and how that helped him reach the level of success he is enjoying now;
• How to tap into the other 80% of available traffic online apart from Google;
• Whether or not affiliate marketing will survive as a solid business model over the next few years as Google keeps updating the AdWords guidelines;
• What presentation skills he uses in videos to best connect with his prospects and clients;
• How James can manage a million different projects effectively without going crazy!
• What tasks James outsources and how many people he has on his team;
• What the most lucrative online business model is at this point in time that James recommends getting into;
• How to make $5000 this week, even if you’re starting out with NOTHING!
• What a typical working day looks like for James from the moment he wakes up – I couldn’t believe it!

To find out how James Schramko can help take your IM business to the next level, visit his free blog at InternetMarketingSpeed.com

Be warned: NLP, Voodoo & Subliminal advertising ensures…

I stumbled across this video and I just HAD to share it. I always thought Frank Kern was completely transparent in his videos, but it turns out he’s actually using some Jedi mind tricks behind the scenes. They are so subtle I never even noticed them before. Nick from NoCatchIM.com did a quick analysis of one of Frank Kern’s videos to show you what’s really going on. You’re about to enter the Matrix of IM – if you choose to take the red pill, click the play button below: