Siimon Reynolds interview (right click and download) 

OR subscribe to the Podcast on iTunes

Siimon Reynolds’ success in the advertising and marketing industry is unprecedented.

Not only did he win every major industry award in the world, he co-founded the Photon Group, which became the 15^th largest marketing communications group in the world, once valued at over half a billion dollars on the ASX.

I first met Siimon at a conference in Sydney where he was speaking alongside Richard Branson, and Tony Robbins about entrepreneurship, and marketing.

In this interview, Siimon tells us:

• How he fast-tracked his rise to the top of the advertising world at only 21, having never been to uni;
• Whether or not you need a few vodka shots or cocaine hits at lunchtime to get the creative juices flowing;
• How he knew when he was ready to start his own marketing agency;
• How his daily tasks evolved as the Photon Group grew from startup phase to an enormous publicly listed company with over 6000 staff;
• What he looked for in companies and their people during the Photon Group’s acquisition stage;
• The simple 10X gets you X concept that will help alleviate massive stress and overwhelm when you’re not achieving your desired results;
• What separates the Top 5% of marketers from everyone else;
• Why there are no hard and fast rules to business success – and how you can break them all and still succeed;
• The two simple time management habits you can apply today to profoundly impact your productivity;
• Why you shouldn’t waste your time reading most business books cover-to-cover;
• A simple philosophy you should live by to have a better quality of life.

To learn more real world business education from Siimon Reynolds, you can download his published book, “When They Zig You Zag”, for free at internetmarketingstreetsmarts.com/siimonreynolds

I don’t really like the term guru, they’re just ordinary people like you and me. No disrespect or anything, but everyone is 99.999% the same, so stop putting glass walls between yourself and the people you look up to! Sure someone may have much greater knowledge, experience and connections than you (especially if you’re just starting out), but looking up to guru’s as gods is not cool. Except for a few ego maniacs, the majority of ‘gurus’ would actually prefer you talk to them as equals.

Successful entrepreneurs are happy help others, but when you talk to them like they’re just so amazing and sooo much better than you that displays neediness and is very unattractive because it’s like you’re sucking value from them. If you want people to take you seriously, especially people who are already successful – talk to them like an equal, with respect of course.

Don’t be this guy:

Alex Pirouz interview MP3

Alex Pirouz is one of the best salesmen I’ve ever met and over the last 13 years he has sold millions of dollars worth of goods and services to thousands of people, done sales training for multiple high end companies and has even used his entrepreneurial flair to build multiple, successful businesses.

The purpose Alex and I set for this interview was to help you DOUBLE your personal conversion rate, regardless of what industry you’re in. Listen attentively to this whole interview and your sales results can’t help but improve.

You’re about to discover:

• Why sales is all about attitude, not skill. And if you don’t have or can’t cultivate this attitude, forget about sales.
• The no.1 key to sales isn’t about ‘selling’ at all, it’s about SERVING your customer. Come from this frame and everything else falls into place.
• How to prevent buyers remorse and make customers satisfied and love what they bought from you so you don’t need to worry about refunds.
• The R.I.D.C strategy Alex personally developed and uses for EVERY sales call to greatly improve his chance of success.
• Why having the ‘best’ product or service isn’t good enough to close the sale.
• The 2 biggest objections people have and how to eliminate them.
• No.1 technique for building rapport fast, in person or over the phone.
• How to make prospects qualify themselves to YOU and happily pay you a premium.
• How to be perceived as someone that actually wants to help the customer, rather than just another salesperson.
• Why it’s dangerous to ASSume you know what people want by not asking the RIGHT questions.
• Why closing techniques doesn’t matter…
• Why you should never ask for the sale, but always ASSUME the sale to instill confidence in your customer.
• How to create a ‘NO-BRAINER’ offer that customers go wild for!
• How to distinguish between surface level objections vs. REAL objections (emotional).
• Why sales is an 85% listening game.
• The sneaky ‘take-away close’ that makes prospects beg you to sell them your product.
• What successful sales people do that average don’t (the 80/20).
• How to accelerate cultivating your sales skills to become a top performer sooner.
• How to avoid looking needy and desperate to your prospect.
• How to never cold call again by having a smarter marketing strategy.
• The biggest limiting belief holding back almost all salespeople.
• How to avoid rejection and turn the sales game upside down to make it more fun.
• How to maintain optimism and motivation when the going gets tough.
• How to close deals outside your comfort zone whilst remaining cool, calm and collected.

Alex Pirouz interview MP3

DOWNLOAD THE LOUIS LAUTMAN INTERVIEW

Before we got started, Louis asked me what outcome I want from this interview. I said “I want this to be the best damn interview I’ve ever done that will share the best knowledge and experience to help young entrepreneurs create a 6 or 7 figure business”.

Do I think we achieved that outcome? SHIT YEAH!!

DOWNLOAD THE LOUIS LAUTMAN INTERVIEW

Check Out The ‘YES Movie’ Now

This video interview is brought to you from a deluxe suite in the Westin Hotel thanks to Steven Essa for being so generous and me for being a TOTAL RETARD! Here’s the story… me, James Wacko Jackson and Brenton Ford were shooting some footage for Eben Pagan’s upcoming ‘Guru Blueprint‘ launch in the city. After we finished shooting the first scene, James & Brenton headed off to the next location (Westin Hotel) whilst me and our camera man went the other way to get my car. After 15 minutes of walking we realized we both forgot where I parked the car. Fuck. Not only was James & Brenton waiting for me at the hotel lobby, I had already parked longer than possible and was at risk of getting an extravagant city parking fine. So now me and my camera man are literally running around the city looking for my car. Finally found it after 1 hour!

By the time we got to the Westin hotel, Wacko was sitting there alone as Brenton had left to go to the football game that afternoon to see his Carlton team get smashed! Missing an integral person for our video, me and Wacko decided to just film something of pure value that we can give to you. We agreed to film the Guru Blueprint promo video another time when all three of us were together. So whilst me and Wacko are discussing the topic for today’s agenda, Wacko suddenly shouts “Hey it’s that webinar guy!” I turn around and I see Steven Essa walking out the front door. I instinctively jumped up and shouted out to him. I told him about what we were doing and he happily agreed to help us out by sharing some tips. For those that don’t know, Steven is one of the world’s leading experts when it comes to marketing through webinars. He was actually scheduled to speak at a seminar in a couple hours that day and as it turned out, we didn’t have time to get any footage with him (but if you look carefully, you’ll see him for 1 second in the video when he enters the room).

He did let us use his room to film the interview with me and Jacko, and it’s not really an interview, it’s just two guys chatting about their business experience over the past few years. I’ve NEVER shared my whole story publicly, but Wacko grilled me well and you’re going to learn about all my info product businesses FROM THE BEGINNING up to where I am now. Whether you’ve never made an info product before or you’ve made a couple, watching this video will help you avoid the DESTRUCTIVE mistakes I did and will literally save you thousands of dollars, hundreds of hours and A LOT of stress and disappointment.

This video is not pretty. It’s not about success. It’s about what actually happens when you take massive action consistently. This is the real deal folks – turn off your phone and just sit back for half an hour and watch the whole video. It’ll be worth every second.

The following website was launched in 2007 shortly after Apple announced it would be introducing the iPhone.

Alec Sutherland got an idea to produce his own ad for the yet to be released iPhone and uploaded it to iphonenewyorkcity.com

Under the video he put his contact details and you can imagine what happened when this video went viral… all the top ad agencies around the world were begging him to do some creative work for them. Apple applauded his efforts immensely.

Learning Lesson: Think outside the box and give away as much value as possible before asking for the sale.

Wasn’t able to get a test drive today, but got a better feeling of what’s it’s like to have an exotic super car in your life… and it’s not that big a deal.

My values and priorities have FINALLY evolved whereby I reckon getting a Porsche at 21 would be pretty cool, but there are A LOT cooler things I could do. eg. Go traveling.

Because I’ve firmly ingrained ‘NEVER GIVE UP!’ into my attitude I held onto the Porsche at 21 goal for a very long time thinking if I drop it then I’m giving up. But the fact is, I’ve finally matured and have been able to drop the whole ego thing around having a Porsche because that’s the symbol that will confirm to me that I’ve made it.

Not saying it’s impossible for me to get a Porsche 911 Turbo within 8 months, but not as high on the priority list as it used to be.

Peace

It took just over 2 years until I got some sense slapped into me and realized Internet Marketing isn’t a business in itself, it’s simply a tool.

So many people learn affiliate marketing, SEO, PPC, social media tactics, forum marketing, product launch tactics, autoresponders, etc and THINK they have an Internet Marketing business… NO. That is not a business, it’s simply a bunch of tools.

If you have an actual product or service where you give your customer some sort of value they can’t really get anywhere else, THAT’S a business – and THEN you use IM tactics to get more and better customers through your door. So what I’m saying is before you worry about learning SEO, PPC, affiliate marketing, email marketing and all that, create a unique product or service (online or offline).

Don’t Worry About Fixing What Doesn’t Work, Focus On What Works & MULTIPLY IT To Turbo Charge Your Internet Business!

After watching Frank’s latest video, a MASSIVE light bulb went off inside my head (thanks mate!) when he said something along the lines of “Focus on what works and multiply it – don’t worry about what doesn’t work”.

This may seem simple enough, but what he says here is so unbelievably powerful it’s crazy! I can now see that this is one of the core reasons Frank enjoys the success he does. It’s clear in all his work that it’s never 100% perfect, but that’s because he doesn’t worry too much about the stuff that doesn’t work/doesn’t make much difference. He focuses on the stuff that DOES make a difference eg. Quality content, being entertaining, improving the relationship with his list, masterminding with other 7/8 figure/year entrepreneurs, outsourcing as much as possible, etc.
Things he WOULDN’T focus on would be posting on forums all day, replying to general* customer service requests, doing technical html programming, editing videos, etc.

And now here’s the exciting stuff to focus on that brings about RESULTS… traffic generation! He would focus on generating massive traffic from PPC, content network, list mailouts, massive JV promotions, etc. He would NOT focus on writing squidoo articles for low competition phrases, posting on forums with a signature link to his website, twittering 20 times a day, etc.

The final (& most important) distinction would be, when analyzing your results – don’t get too bogged down in what didn’t work and leave it alone to focus on what did work – AND then go improve those aspects and see if you can multiply/add more on somehow. This is the 80/20 rule being applied right now – FOCUS ON THE 20% OF THINGS THAT WORK and they will create 80% of your results.

I recently went up to Sydney and whilst I was there had a chance to catch up with one of Australia’s most successful Internet Marketers, James Schramko.

For those that don’t know, James quit his $300K/year job at Mercedes to pursue his IM dream. He’s clearly very happy with the results as in 2009 he smashed past the 7 figure/year profit mark! The video is just under 48 minutes and starts off by covering the inner game of Internet Marketing, and then goes on to discuss the exact strategies James uses to earn a 7 figure a year income.

James Schramko Interview MP3

Here are just a few things you’ll learn after watching this video:

• What business model one of James’ underground friends uses to earn $100,000 PROFIT PER DAY!
• How James turned a $500/day loss PPC campaign into a $7000/day profit campaign in only 2 weeks!
• What makes James Schramko different from 99% of other Internet Marketers and how that helped him reach the level of success he is enjoying now;
• How to tap into the other 80% of available traffic online apart from Google;
• Whether or not affiliate marketing will survive as a solid business model over the next few years as Google keeps updating the AdWords guidelines;
• What presentation skills he uses in videos to best connect with his prospects and clients;
• How James can manage a million different projects effectively without going crazy!
• What tasks James outsources and how many people he has on his team;
• What the most lucrative online business model is at this point in time that James recommends getting into;
• How to make $5000 this week, even if you’re starting out with NOTHING!
• What a typical working day looks like for James from the moment he wakes up – I couldn’t believe it!

To find out how James Schramko can help take your IM business to the next level, visit his free blog at InternetMarketingSpeed.com