DOWNLOAD THE LOUIS LAUTMAN INTERVIEW

Before we got started, Louis asked me what outcome I want from this interview. I said “I want this to be the best damn interview I’ve ever done that will share the best knowledge and experience to help young entrepreneurs create a 6 or 7 figure business”.

Do I think we achieved that outcome? SHIT YEAH!!

DOWNLOAD THE LOUIS LAUTMAN INTERVIEW

Check Out The ‘YES Movie’ Now

I stumbled upon this fantastic short interview with young Aussie entrepreneur  Sebastien Eckersley-Maslin.

This video talks about the results of his new startup Auto Car Log after 133 days:

For more info, check out Anthill.com

This video interview is brought to you from a deluxe suite in the Westin Hotel thanks to Steven Essa for being so generous and me for being a TOTAL RETARD! Here’s the story… me, James Wacko Jackson and Brenton Ford were shooting some footage for Eben Pagan’s upcoming ‘Guru Blueprint‘ launch in the city. After we finished shooting the first scene, James & Brenton headed off to the next location (Westin Hotel) whilst me and our camera man went the other way to get my car. After 15 minutes of walking we realized we both forgot where I parked the car. Fuck. Not only was James & Brenton waiting for me at the hotel lobby, I had already parked longer than possible and was at risk of getting an extravagant city parking fine. So now me and my camera man are literally running around the city looking for my car. Finally found it after 1 hour!

By the time we got to the Westin hotel, Wacko was sitting there alone as Brenton had left to go to the football game that afternoon to see his Carlton team get smashed! Missing an integral person for our video, me and Wacko decided to just film something of pure value that we can give to you. We agreed to film the Guru Blueprint promo video another time when all three of us were together. So whilst me and Wacko are discussing the topic for today’s agenda, Wacko suddenly shouts “Hey it’s that webinar guy!” I turn around and I see Steven Essa walking out the front door. I instinctively jumped up and shouted out to him. I told him about what we were doing and he happily agreed to help us out by sharing some tips. For those that don’t know, Steven is one of the world’s leading experts when it comes to marketing through webinars. He was actually scheduled to speak at a seminar in a couple hours that day and as it turned out, we didn’t have time to get any footage with him (but if you look carefully, you’ll see him for 1 second in the video when he enters the room).

He did let us use his room to film the interview with me and Jacko, and it’s not really an interview, it’s just two guys chatting about their business experience over the past few years. I’ve NEVER shared my whole story publicly, but Wacko grilled me well and you’re going to learn about all my info product businesses FROM THE BEGINNING up to where I am now. Whether you’ve never made an info product before or you’ve made a couple, watching this video will help you avoid the DESTRUCTIVE mistakes I did and will literally save you thousands of dollars, hundreds of hours and A LOT of stress and disappointment.

This video is not pretty. It’s not about success. It’s about what actually happens when you take massive action consistently. This is the real deal folks – turn off your phone and just sit back for half an hour and watch the whole video. It’ll be worth every second.

*Whilst watching this video now, I can’t see the play bar once the video begins playing. To conquer this issue, simply double click on the video and it’ll go to full screen.

The following website was launched in 2007 shortly after Apple announced it would be introducing the iPhone.

Alec Sutherland got an idea to produce his own ad for the yet to be released iPhone and uploaded it to iphonenewyorkcity.com

Under the video he put his contact details and you can imagine what happened when this video went viral… all the top ad agencies around the world were begging him to do some creative work for them. Apple applauded his efforts immensely.

Learning Lesson: Think outside the box and give away as much value as possible before asking for the sale.

“What It Is About Frank Kern That Makes Him The Most Liked, Trusted & Respected Internet Marketer On The Planet?”

On the surface level, it seems like it’s his humor, business knowledge and laid back attitude. But the fact is, it’s what’s going on under the surface that really counts. For the past 3 years I’ve been committed to doing whatever it takes to find out what is going on under the surface of highly successful businessmen. The crazy thing is, all these things are unconscious so these successful people don’t even know what it is themselves! They can say the “surface level” things like it’s about goals, attitudes and beliefs, but it’s actually even DEEPER than that! I’ve gone through a lot of insane social experiments to find out what these things are which has resulted in lots of awkward, embarrassing and highly entertaining (unless you’re me!) moments.

I’m putting these 3 years of profound realizations into some sort of hybrid Copywriting, Sales & Self Actualization product which will be delivered through a weekly webinar over the course of 6 weeks.

This is like nothing you’ve ever seen or heard before.

Confused?

…Good!

The purpose of this product is to help you build a REAL relationship with your list for the long term. This is done by making your subscribers LIKE, TRUST & RESPECT you.

Not only that, it’ll make you devastatingly more effective in ALL your communications with prospects and customers. I’ve never released any sort of ‘how to’ IM product before because 1. there’s plenty of them; and 2. I won’t put my name on anything unless it’s of the highest quality. I’ve invested 3 years (THREE YEARS!!) developing this course and it’s going to absolutely blow you away. I will sell it at $495-$1495 when it’s ready to launch – this is not just another IM product.

Here’s just a couple bullets from the sales page draft to help you get an idea of what this product is all about:

• ‘See The Matrix’ & Gain A GLOBAL UNDERSTANDING Of All Human Interactions So You Can Calibrate Your Marketing Message As Precisely As An F18 Fighter Pilot – Every. Single. Time.
• Shatter The Chains Of Social Conditioning And Communicate To Your Market With Unstoppable PRESENCE And AUTHENTICITY To Stand Out As THE Authority
• Unleash The Internal Power That’s Been Hidden From You To Experience A New Dimension Of Confidence That Will Allow You To FINALLY Be Who You’re Meant To Be

This still to be named course will AWAKEN YOU to the most profound secrets of communications like a syringe of adrenaline punched straight into your heart!

It’s not about teaching you new concepts, it’s about TEARING DOWN all the layers of bullshit social conditioning that have been holding you back up until now.

It’s like Fight Club for Internet Marketing Copywriting

I Really Want To Guarantee Your Success With List Control, So In Addition To My Soon To Be Released Course, I’m Also Giving You:

6 weeks of 1-on-1 mentoring through Skype ($2995) – I will not only be your action coach to ensure you follow through, but I will also help you plan your strategy. And when you’re implementing the plan, we will work together and make changes to it in real time according to the results we’re getting back. So bottom line, it’s going to feel like I’m your business partner except you’re keeping 100% of the profits! I can connect you to the top people in the industry if need be  – a million dollar value in itself.

I won’t overload you with other useless bonuses because there’s really nothing else you need to create a successful 6 or 7 figure online business.

So to receive access to my bonus package, simply order List Control through my affiliate link and forward me your receipt.

Peace out,

Alex

PS: I can only offer this bonus to a limited number of people due to the 1-on-1 mentoring.

Click Here To Order List Control Now

Wasn’t able to get a test drive today, but got a better feeling of what’s it’s like to have an exotic super car in your life… and it’s not that big a deal.

My values and priorities have FINALLY evolved whereby I reckon getting a Porsche at 21 would be pretty cool, but there are A LOT cooler things I could do. eg. Go traveling.

Because I’ve firmly ingrained ‘NEVER GIVE UP!’ into my attitude I held onto the Porsche at 21 goal for a very long time thinking if I drop it then I’m giving up. But the fact is, I’ve finally matured and have been able to drop the whole ego thing around having a Porsche because that’s the symbol that will confirm to me that I’ve made it.

Not saying it’s impossible for me to get a Porsche 911 Turbo within 8 months, but not as high on the priority list as it used to be.

Peace

It took just over 2 years until I got some sense slapped into me and realized Internet Marketing isn’t a business in itself, it’s simply a tool.

So many people learn affiliate marketing, SEO, PPC, social media tactics, forum marketing, product launch tactics, autoresponders, etc and THINK they have an Internet Marketing business… NO. That is not a business, it’s simply a bunch of tools.

If you have an actual product or service where you give your customer some sort of value they can’t really get anywhere else, THAT’S a business – and THEN you use IM tactics to get more and better customers through your door. So what I’m saying is before you worry about learning SEO, PPC, affiliate marketing, email marketing and all that, create a unique product or service (online or offline).

Don’t Worry About Fixing What Doesn’t Work, Focus On What Works & MULTIPLY IT To Turbo Charge Your Internet Business!

After watching Frank’s latest video, a MASSIVE light bulb went off inside my head (thanks mate!) when he said something along the lines of “Focus on what works and multiply it – don’t worry about what doesn’t work”.

This may seem simple enough, but what he says here is so unbelievably powerful it’s crazy! I can now see that this is one of the core reasons Frank enjoys the success he does. It’s clear in all his work that it’s never 100% perfect, but that’s because he doesn’t worry too much about the stuff that doesn’t work/doesn’t make much difference. He focuses on the stuff that DOES make a difference eg. Quality content, being entertaining, improving the relationship with his list, masterminding with other 7/8 figure/year entrepreneurs, outsourcing as much as possible, etc.
Things he WOULDN’T focus on would be posting on forums all day, replying to general* customer service requests, doing technical html programming, editing videos, etc.

And now here’s the exciting stuff to focus on that brings about RESULTS… traffic generation! He would focus on generating massive traffic from PPC, content network, list mailouts, massive JV promotions, etc. He would NOT focus on writing squidoo articles for low competition phrases, posting on forums with a signature link to his website, twittering 20 times a day, etc.

The final (& most important) distinction would be, when analyzing your results – don’t get too bogged down in what didn’t work and leave it alone to focus on what did work – AND then go improve those aspects and see if you can multiply/add more on somehow. This is the 80/20 rule being applied right now – FOCUS ON THE 20% OF THINGS THAT WORK and they will create 80% of your results.

I recently went up to Sydney and whilst I was there had a chance to catch up with one of Australia’s most successful Internet Marketers, James Schramko.

For those that don’t know, James quit his $300K/year job at Mercedes to pursue his IM dream. He’s clearly very happy with the results as in 2009 he smashed past the 7 figure/year profit mark! The video is just under 48 minutes and starts off by covering the inner game of Internet Marketing, and then goes on to discuss the exact strategies James uses to earn a 7 figure a year income.

James Schramko Interview MP3

Here are just a few things you’ll learn after watching this video:

• What business model one of James’ underground friends uses to earn $100,000 PROFIT PER DAY!
• How James turned a $500/day loss PPC campaign into a $7000/day profit campaign in only 2 weeks!
• What makes James Schramko different from 99% of other Internet Marketers and how that helped him reach the level of success he is enjoying now;
• How to tap into the other 80% of available traffic online apart from Google;
• Whether or not affiliate marketing will survive as a solid business model over the next few years as Google keeps updating the AdWords guidelines;
• What presentation skills he uses in videos to best connect with his prospects and clients;
• How James can manage a million different projects effectively without going crazy!
• What tasks James outsources and how many people he has on his team;
• What the most lucrative online business model is at this point in time that James recommends getting into;
• How to make $5000 this week, even if you’re starting out with NOTHING!
• What a typical working day looks like for James from the moment he wakes up – I couldn’t believe it!

To find out how James Schramko can help take your IM business to the next level, visit his free blog at InternetMarketingSpeed.com

The no.1 belief that was holding me back from making money for a LONG TIME use to be that I needed to know everything before I made a decision. In this instance I wanted to learn and master every possible way to generate targeted traffic. Some of the vehicles (and that’s all they are) for generating traffic I learned about included:

• AdWords
• Content network
• Yahoo & MSN PPC
• Squidoo
• Articles
• YouTube
• Twitter
• Facebook
• Magazine ads
• Forum posts
• Directory listings
• Banner ads
• Joint ventures
• Affiliate marketing
• Viral reports and videos
• Referrals
• Blogs
• and the list goes on and on…

After learning how to generate traffic from ALL those sources do you want to know how much I earned? $0.00…

You know why? Because all I was doing was learning rather than taking action upon what I learned. I was in my information overload phase and was trying to soak up everything I could which is good and bad. Without going too much off tangent, I want to tell you about what a paradox is and how it applies to business. A paradox is when you state a fact that is true, and then you state a completely opposite and conflicting fact which is also true. If you can’t recognize a paradox in business, then you will find it very hard to succeed because you’ll constantly be changing your opinion from one to the next and as a result will simply spin your wheels and not get anywhere.

So, how can you recognize a paradox you ask? The way I do it is simply understand that I don’t need to be 100% committed to one view point. Whilst one view point may be correct, a totally conflicting one maybe correct to. So what I do is Bruce Lee’s style of martial arts called Jeet Kune Do whereby you take what works and discard what doesn’t work. Applied to learning about traffic generation, you would understand that it’s important to soak up everything you can about the topic; but at the same time understand that you need to actually apply these traffic generation methods to your website as you learn them.

Another big mistake of mine was learning traffic generation BEFORE I even had a website to promote – so my advice would be have a product ready and THEN begin to learn or look further into traffic generation. Knowing how to generate traffic without having a product is useless. I know because I wasted about a year doing that.

I thought that if I learn all the ways to generate traffic then I’ll select the best ones and get the best ROI for doing my research. Do you know how long my research took? I am almost embarrassed to say, but it took me about 2 years to fully realize that I don’t need every possible source of traffic to generate sales – I can generate sales even with 1 traffic source. Once you truly realize this you are golden and the key to generating sales is in your hands.

I’m going to share a simple formula with you that will crystallize what I’m saying. I was fooled by its simplicity when I saw it before and as a result I spent a long time not making sales. Really think about this formula and don’t just look at it and say ‘oh yeah duh that’s obvious I knew that’ because if you’re not generating sales or getting as many sales as you would like THIS IS THE MAIN REASON why…

It takes X amount of visitors to generate 1 sale.

eg. If you have a 1% conversion rate, you need 100 targeted visitors to generate 1 sale.

Therefore if you want to get 10 sales/day you need to bring in 1000 targetted visitors/day

Back in the day when I was a newbie I use to get about 50 visitors/day and was only getting 1 sales every couple of days. What I did was test different headlines, auto responders, images, videos, guarantees, prices, etc and I had no noticeable difference in results – I still got 1 sale every couple of days. Can you see why? If we think in ‘The fast and the furious’ terms it’s like I was putting NOS, turbo boosters, quad exhausts and superchargers onto a cardboard box car. Obviously all those modifications make a dramatic difference, BUT only to a car that can handle them. In this case, my website was only generating 50 visitors/day and all the modifications I did (split tests) didn’t make any difference because my site couldn’t handle them.

So the no.1 thing that separates websites that make good money and websites that make barely anything is the amount of quality traffic that is coming to the site everyday – it’s as simple as that.

HOW TO BEGIN GENERATING SALES RIGHT NOW:

Find one traffic source and begin using it to drive traffic to your website. It doesn’t matter if your competitors have a better website or if they are advertising nearly everywhere, if you drive 100 targeted visitors to your site (and you have a 1% conversion rate) you WILL get a sale – it’s as simple as that.

Think about the above paragraph for a few minutes until something inside your head clicks and you jump up out of your seat and shout ‘I GET IT!!!’ at the top of your voice because once you get this, you truly have the key to generate sales for ANY business.

To get the ball rolling, I recommend you begin with one of the following traffic sources:

• Make an AdWords campaign
• Create a video and put it onto YouTube for a term that gets high traffic
• Pay for a banner ad on a website about your niche
• Recruit affiliates who already generate a large volume of traffic to their website
• Get a JV partner to send an email about your product to their list
• Think about something you can do RIGHT NOW.