Siimon Reynolds interview (right click and download) 

OR subscribe to the Podcast on iTunes

Siimon Reynolds’ success in the advertising and marketing industry is unprecedented.

Not only did he win every major industry award in the world, he co-founded the Photon Group, which became the 15^th largest marketing communications group in the world, once valued at over half a billion dollars on the ASX.

I first met Siimon at a conference in Sydney where he was speaking alongside Richard Branson, and Tony Robbins about entrepreneurship, and marketing.

In this interview, Siimon tells us:

• How he fast-tracked his rise to the top of the advertising world at only 21, having never been to uni;
• Whether or not you need a few vodka shots or cocaine hits at lunchtime to get the creative juices flowing;
• How he knew when he was ready to start his own marketing agency;
• How his daily tasks evolved as the Photon Group grew from startup phase to an enormous publicly listed company with over 6000 staff;
• What he looked for in companies and their people during the Photon Group’s acquisition stage;
• The simple 10X gets you X concept that will help alleviate massive stress and overwhelm when you’re not achieving your desired results;
• What separates the Top 5% of marketers from everyone else;
• Why there are no hard and fast rules to business success – and how you can break them all and still succeed;
• The two simple time management habits you can apply today to profoundly impact your productivity;
• Why you shouldn’t waste your time reading most business books cover-to-cover;
• A simple philosophy you should live by to have a better quality of life.

To learn more real world business education from Siimon Reynolds, you can download his published book, “When They Zig You Zag”, for free at internetmarketingstreetsmarts.com/siimonreynolds

The following website was launched in 2007 shortly after Apple announced it would be introducing the iPhone.

Alec Sutherland got an idea to produce his own ad for the yet to be released iPhone and uploaded it to iphonenewyorkcity.com

Under the video he put his contact details and you can imagine what happened when this video went viral… all the top ad agencies around the world were begging him to do some creative work for them. Apple applauded his efforts immensely.

Learning Lesson: Think outside the box and give away as much value as possible before asking for the sale.