It’s 2.28AM and I just finished writing a sales page for a niche product I created 50/50 with a friend of mine.

Why am I telling you this? Good question haha

I’ve been putting off writing the sales page for a few weeks now constantly rationalizing I need to watch the whole ‘conversion summit’ seminar from Eben Pagan’s guru mastermind course. I’ve watched about a third of it and it’s great content, but something just snapped and I said to myself “F*** it. Just do it!”

So I started writing at 11pm and because I wasn’t distracted, I focused purely on pumping out this sales letter and just getting it done. I accept that it’s not going to be perfect and it’ll have lot’s of things that can be improved, but damn it as soon as it’s finished I’ll be able to start a PPC campaign and actually start getting a result. Right now the sales page is about 90% done and just needs some polishing up which I will finish tomorrow, but the core part is done. I’m actually surprised because I thought this would take me weeks, but I did it all myself in only a matter of hours.

The Action Lesson I want to share is, if you’ve been putting off something important because you don’t think you’re ‘good enough’, or you’re ‘not ready yet’ – put those excuses aside and do what you’ve been avoiding.

An interesting quote I heard that helped me do this was:

If somethings worth doing, it’s worth doing poorly

Don’t get the wrong impression, it doesn’t mean offer crappy service or content. It simply means that if this is something you’ve never done before or a first draft, just get something done and accept that you’re going to do it poorly – but at least you’ll have it done. And after it’s done and generating results, you can always optimize it later. Another quote that really struck a chord with me and one I try to live by daily is:

Don’t strive for perfection, strive for excellence

And finally, JUST DO IT!

As we all know, Eben Pagan is one of the top marketers in the world and famous for teaching some of the very best content for how to run a successful info product business. In fact, my 2 favourite IM products are his ‘guru mastermind’ and ‘wake up productive’ courses. As such I’ve been following Eben closely – and not just through his business advice niche, but non-IM niches as well. Eben has a range of businesses (4 in dating niche, 1 business niche) and they’re all under the umbrella of Hot Topic Media.

I’ve been following Double Your Dating for over a year now. One day when checking up on it I saw a new innovative payment option that totally blew my mind! I had never seen anything like this on anyone’s website before so I knew this was something new that DoubleYourDating was trying. It’s been a few weeks since I first saw it and it’s still there which suggests it’s probably increasing their bottom line.

What I’m talking about is a system called TrialPay. From what I can tell it’s basically a way that combines CPA offers with info products. The way DoubleYourDating uses it is on their video squeeze page (another tip: they used to have a written squeeze page, now they have a video squeeze page), if you don’t opt-in and click away from the page you get a pop up that offers you the core $19.97 DoubleYourDating eBook to you for FREE, if you simply take up one of their suggested CPA trial offers. The trial offers are from big names companies like Apple, BlockBuster, Time Life, Vista print, etc. <<< adds credibility to your business.

To test this out, I took out a trial offer from quickflix (online movie rental service) to rent 8 DVD’s for free – I’m liking the service so much I’m going to continue using it. Right then I noticed something not obvious which is, now I associate feelings of gratitude and reciprocation to DoubleYourDating for recommending this cool service to me. So now I have my free core eBook and free DVD’s, I feel like I’ve gotten a sweet deal. Remaining in the mindset of a typical customer, after reading the core eBook and getting some good value out of it, David DeAngelo (Eben Pagan’s pen name in DoubleYourDating) offers me an advanced audio course on the backend. Seeing as I’ve already saved $19.97, the $200 course is really only $180 > which is therefore discounted for me > which means I’d be missing out on a great bargain if I don’t buy it.

Interesting…

If you’re still a little confused how the TrialPay system works I’ll show you some screen shots of the way it’s setup for DoubleYourDating.

Step 1: video squeeze page

Step 2: When you click away, this offer pops up

Step 3: Follow the TrialPay instructions and receive the core DoubleYourDating eBooks for FREE

This is only one example of how you can apply TrialPay to your business – I’m sure there are many others so think of one that would best apply to your business. Three quick ideas I got right now would be:

1. Test TrialPay on the sales page rather than the squeeze page (currently DoubleYourDating doesn’t use TrialPay on their sales page).
2. Leave your ordering system the same, and just ADD a TrialPay offer right at the end after your final upsell. You could say ‘Thanks for ordering the super deluxe platinum pimp membership, as a surprise bonus how would you like a free trial to –X– and we’ll send you an additional bonus”.
3. If you have a completely free website/blog, you can monetize it by adding a donate page, but there’s also an additional option to donate by signing up to a free trial, not just the typical PayPal donation button.

So now you have an innovative system one of the leading IM experts Eben Pagan uses in his business, try out the 100% FREE TrialPay system for your business and see if it improves your bottom line. If you decide to give it a go, I’d love to know how it went and what results it produced for you.

I want to finish off with a cool catch phrase like “Live with passion!”, but Tony Robbins uses that. I’m trying to think of something, but so far my efforts have been pretty dorky. Like the best catch phrase I’ve come up with is “See you at the bank!” Not to worry, this is my no.1 priority and I’ll be working on it 24/7. So until then,