WARNING: This 1 hour interview will change the way you look at business FOREVER! There are a couple sound glitches in the first half of the interview, but it’s worth listening to anyway because it’s all gold.

Download Sam Niccolls Interview

Sam Niccolls’s is a former writer and consultant for SEOmoz.org, the world’s most popular SEO blog. His work about SEO has been read by over 100,000 people worldwide. He’s worked with companies such as Sony, Etsy, Zillow, Real Networks, Microsoft & a myriad of others to implement web-based strategies and reach business goals.

I thought I knew a lot about IM, but Sam has propelled me to the next level. The advice Sam shares is absolutely cutting edge and very advanced. It may be a little hard to understand because we delve into very advanced topics, but this is the stuff MULTIMILLION dollar organizations are doing so it would be in your best interest to pay attention!

Some of the things you’ll learn in this interview are:

• Why SEOmoz is getting out of consulting (a 6 or 7 figure income stream for them!) and why they couldn’t have simply expanded their workforce to cover both revenue streams;
• Advanced conversion optimization tips that make a BIG difference… and we’re not talking split testing headlines or prices!
• The best way to start link building for a complete SEO beginner;
• The no.1 way to get a site ranked organically in a VERY competitive market…
• How to take advantage of Google’s game changing personalization technology for top SEO rankings;
• How to dominate markets with mini-sites and a single branded website;
• Big SEO predictions for 2010… and 2020!
• Whether or not automated feed submission services are worth investing in;

Download Sam Niccolls Interview

Notes for you to refer to whilst listening to the interview

1. During the conversion optimization tips:

- Set Up Goals with Naming Hierarchy
—- Master goal = head match (i.e. /vpv/goal/purchased-membership
—- Sub goals = head match, plus the more granular report (i.e. /vpv/goal/purchased-membership/premium)

2. Comprehensive guide to link building (need to be a paid SEOmoz member to access it)

http://www.seomoz.org/qa/discuss/24215/how-to-get-links-for-product-websites

“Whether You’ve Been Confused About SEO For Months Or Even Years, This 1 hour 19 minute Interview With Underground SEO Expert SteveO Will Put Everything In Perspective & You’ll FINALLY Know Exactly What To Do When Trying To Get Your Website Ranked Highly On Google!”

SEO Steve Interview

Here’s Just Some Of The Things You’re Going To Learn :

• Learn the core SEO techniques you MUST know to have a solid SEO foundation and your confusion about SEO will finally be gone forever!
• Discover the 20% of SEO strategies that produce 80% of the results so you can do minimal work for maximum results so you can spend your time doing more enjoyable activities!
• Get an inside look at where SEO is and where it’s going in 2010 so you can be sure you’re using the most effective up-to-date strategies available
• Find out how to get ranked on Google within a matter of days, not months!
• Learn simple testing methods that will determine how hard or easy it’ll be to rank for a particular keyword – this way you’ll be better able to choose what to focus on.
• See how REAL businesses use SEO techniques compared to IM newbies who run around the place posting crappy articles and trying to setup silly link wheels.
• Finally understand how to PROPERLY use big web 2.0 sites like FaceBook, Digg, YouTube & Twitter to gain super powerful SEO link juice so you don’t waste your efforts.
• Illegal SEO techniques you need to be aware of so you don’t accidentally do them yourself and get on Google’s bad side
• How to know when you’ve built too many links so you avoid getting put into the Google sandbox of doom!
• How to protect yourself against highly UNETHICAL marketers who could damage YOUR websites SEO rankings and have your hosting provider suspend your account immediately – even if you didn’t do anything wrong!
• Simple steps you can take to solidify your position once you’ve achieved a top ranking so your business can be flooded with traffic on autopilot!
• Find out what SEO tasks you should outsource; and what SEO tasks you should NEVER outsource…
• What SEO tools and resources you should use to make doing SEO FASTER and more AUTOMATED
• Find out why having a strong SEO presence is way more profitable than having an AdWords (It took me 3 years to realize this!)
• See how to setup the technical parts of your site for SEO optimization quickly and EASILY!
• And MUCH, MUCH MORE!

SEO Steve Interview

I recently went up to Sydney and whilst I was there had a chance to catch up with one of Australia’s most successful Internet Marketers, James Schramko.

For those that don’t know, James quit his $300K/year job at Mercedes to pursue his IM dream. He’s clearly very happy with the results as in 2009 he smashed past the 7 figure/year profit mark! The video is just under 48 minutes and starts off by covering the inner game of Internet Marketing, and then goes on to discuss the exact strategies James uses to earn a 7 figure a year income.

James Schramko Interview MP3

Here are just a few things you’ll learn after watching this video:

• What business model one of James’ underground friends uses to earn $100,000 PROFIT PER DAY!
• How James turned a $500/day loss PPC campaign into a $7000/day profit campaign in only 2 weeks!
• What makes James Schramko different from 99% of other Internet Marketers and how that helped him reach the level of success he is enjoying now;
• How to tap into the other 80% of available traffic online apart from Google;
• Whether or not affiliate marketing will survive as a solid business model over the next few years as Google keeps updating the AdWords guidelines;
• What presentation skills he uses in videos to best connect with his prospects and clients;
• How James can manage a million different projects effectively without going crazy!
• What tasks James outsources and how many people he has on his team;
• What the most lucrative online business model is at this point in time that James recommends getting into;
• How to make $5000 this week, even if you’re starting out with NOTHING!
• What a typical working day looks like for James from the moment he wakes up – I couldn’t believe it!

To find out how James Schramko can help take your IM business to the next level, visit his free blog at InternetMarketingSpeed.com

The no.1 belief that was holding me back from making money for a LONG TIME use to be that I needed to know everything before I made a decision. In this instance I wanted to learn and master every possible way to generate targeted traffic. Some of the vehicles (and that’s all they are) for generating traffic I learned about included:

• AdWords
• Content network
• Yahoo & MSN PPC
• Squidoo
• Articles
• YouTube
• Twitter
• Facebook
• Magazine ads
• Forum posts
• Directory listings
• Banner ads
• Joint ventures
• Affiliate marketing
• Viral reports and videos
• Referrals
• Blogs
• and the list goes on and on…

After learning how to generate traffic from ALL those sources do you want to know how much I earned? $0.00…

You know why? Because all I was doing was learning rather than taking action upon what I learned. I was in my information overload phase and was trying to soak up everything I could which is good and bad. Without going too much off tangent, I want to tell you about what a paradox is and how it applies to business. A paradox is when you state a fact that is true, and then you state a completely opposite and conflicting fact which is also true. If you can’t recognize a paradox in business, then you will find it very hard to succeed because you’ll constantly be changing your opinion from one to the next and as a result will simply spin your wheels and not get anywhere.

So, how can you recognize a paradox you ask? The way I do it is simply understand that I don’t need to be 100% committed to one view point. Whilst one view point may be correct, a totally conflicting one maybe correct to. So what I do is Bruce Lee’s style of martial arts called Jeet Kune Do whereby you take what works and discard what doesn’t work. Applied to learning about traffic generation, you would understand that it’s important to soak up everything you can about the topic; but at the same time understand that you need to actually apply these traffic generation methods to your website as you learn them.

Another big mistake of mine was learning traffic generation BEFORE I even had a website to promote – so my advice would be have a product ready and THEN begin to learn or look further into traffic generation. Knowing how to generate traffic without having a product is useless. I know because I wasted about a year doing that.

I thought that if I learn all the ways to generate traffic then I’ll select the best ones and get the best ROI for doing my research. Do you know how long my research took? I am almost embarrassed to say, but it took me about 2 years to fully realize that I don’t need every possible source of traffic to generate sales – I can generate sales even with 1 traffic source. Once you truly realize this you are golden and the key to generating sales is in your hands.

I’m going to share a simple formula with you that will crystallize what I’m saying. I was fooled by its simplicity when I saw it before and as a result I spent a long time not making sales. Really think about this formula and don’t just look at it and say ‘oh yeah duh that’s obvious I knew that’ because if you’re not generating sales or getting as many sales as you would like THIS IS THE MAIN REASON why…

It takes X amount of visitors to generate 1 sale.

eg. If you have a 1% conversion rate, you need 100 targeted visitors to generate 1 sale.

Therefore if you want to get 10 sales/day you need to bring in 1000 targetted visitors/day

Back in the day when I was a newbie I use to get about 50 visitors/day and was only getting 1 sales every couple of days. What I did was test different headlines, auto responders, images, videos, guarantees, prices, etc and I had no noticeable difference in results – I still got 1 sale every couple of days. Can you see why? If we think in ‘The fast and the furious’ terms it’s like I was putting NOS, turbo boosters, quad exhausts and superchargers onto a cardboard box car. Obviously all those modifications make a dramatic difference, BUT only to a car that can handle them. In this case, my website was only generating 50 visitors/day and all the modifications I did (split tests) didn’t make any difference because my site couldn’t handle them.

So the no.1 thing that separates websites that make good money and websites that make barely anything is the amount of quality traffic that is coming to the site everyday – it’s as simple as that.

HOW TO BEGIN GENERATING SALES RIGHT NOW:

Find one traffic source and begin using it to drive traffic to your website. It doesn’t matter if your competitors have a better website or if they are advertising nearly everywhere, if you drive 100 targeted visitors to your site (and you have a 1% conversion rate) you WILL get a sale – it’s as simple as that.

Think about the above paragraph for a few minutes until something inside your head clicks and you jump up out of your seat and shout ‘I GET IT!!!’ at the top of your voice because once you get this, you truly have the key to generate sales for ANY business.

To get the ball rolling, I recommend you begin with one of the following traffic sources:

• Make an AdWords campaign
• Create a video and put it onto YouTube for a term that gets high traffic
• Pay for a banner ad on a website about your niche
• Recruit affiliates who already generate a large volume of traffic to their website
• Get a JV partner to send an email about your product to their list
• Think about something you can do RIGHT NOW.