Internet Marketing Street Smarts

If You’re Not Thinking BIG, You’re Kidding Yourself.

Posted on 07. Jan, 2010 by Sasha in Uncategorized

It takes the same amount of energy to work on something big as it does to work on something small.

This is what one of my mentors really instilled into my head at dinner last night. For too long I’ve been doing relatively small, low risk ventures and not pushing myself far enough outside my comfort zone. I had a rude awakening (this guy is a real hard ass. But damn, he gets shit done!) as he told me everything I’ve been doing for 3 years in this ‘Internet Marketing’ world is BULLSHIT. The truth was not an easy pill to swallow. The TRUTH is that ‘Internet Marketing’ is simply a vehicle, it’s not an actual business in itself (all relative of course, there are many entrepreneurs out there who have REAL Internet Marketing BUSINESSES – but the fact is 95% of so called Internet Marketers are really just fucking around trying to make some fast cash.

That’s the nice version, my mentor said it a lot more bluntly. His exact words were If you’re still doing this, you’re just sucking dick.

So what’s the point of all this? If you want to be successful, you gotta think BIG! Aim for the moon and set milestones along the way.

Eg. If you’re making an info product about creating a successful fashion brand, go talk with the CEO/Founder of the top 1% companies like Calvin Klein, Hugo Boss, Armani, Nike, Ralph Lauren, G-Star, etc.

How do you do this? Build RELATIONSHIPS with people who know people who know people who know people and eventually you’ll get connected with who it is you wish to meet. What’s one way to start? Usually the most obvious way. Find their phone number and call them. If you get rejected, analyze what happened and think of a way you can offer more value next time – not just monetarily, in fact most high end people aren’t even motivated by money. Think contribution, ego stroking, etc – think outside the box!

Now getting a phone number of such people isn’t easy if you don’t have the right connections to begin with. But that’s ok, there’s 101 more ways. The next best way is to find a way to connect with them through social media. Write @twitter messages to them, leave facebook comments/private messages, connect on linked-in, comment on their blog, etc.

That’s a way to contact them directly, but sometimes even this isn’t possible. So find out who they’re connected to such as their agent, manager, entourage, etc; and connect with that person. Then this person will help you connect with who you really want.

The key to all this is you finding a creative way to offer value to this person in a way that will make them want to connect with you. This isn’t easy, but giving value is what makes the world go round. Remember: Build relationships with people who know people who know people who know people and eventually you’ll get connected with who it is you wish to meet.

One last thing – you, me, Angelina Jolie, Donald Trump, Mike Tyson are all people. Our bodies are made of 99.999999999% same molecules and we all have an equal opportunity to do whatever we want once we eliminate the limiting beliefs that only exist in our own minds.

“We’re all cut from the same cloth”… Owen Cook