Internet Marketing Street Smarts

Internet Marketing Is NOT A Business! Internet Marketing Is A Tool.

Posted on 15. Feb, 2010 by Sasha in Entrepreneurship, Mindset

It took just over 2 years until I got some sense slapped into me and realized Internet Marketing isn’t a business in itself, it’s simply a tool.

So many people learn affiliate marketing, SEO, PPC, social media tactics, forum marketing, product launch tactics, autoresponders, etc and THINK they have an Internet Marketing business… NO. That is not a business, it’s simply a bunch of tools.

If you have an actual product or service where you give your customer some sort of value they can’t really get anywhere else, THAT’S a business – and THEN you use IM tactics to get more and better customers through your door. So what I’m saying is before you worry about learning SEO, PPC, affiliate marketing, email marketing and all that, create a unique product or service (online or offline).