Internet Marketing Street Smarts

Skyrocket Your Business With 500%+ Growth Immediately! All You Have To Do Is…

Posted on 19. Dec, 2009 by Sasha in Guru, Local business consulting, Mindset

Don’t Worry About Fixing What Doesn’t Work, Focus On What Works & MULTIPLY IT To Turbo Charge Your Internet Business!

After watching Frank’s latest video, a MASSIVE light bulb went off inside my head (thanks mate!) when he said something along the lines of “Focus on what works and multiply it – don’t worry about what doesn’t work”.

This may seem simple enough, but what he says here is so unbelievably powerful it’s crazy! I can now see that this is one of the core reasons Frank enjoys the success he does. It’s clear in all his work that it’s never 100% perfect, but that’s because he doesn’t worry too much about the stuff that doesn’t work/doesn’t make much difference. He focuses on the stuff that DOES make a difference eg. Quality content, being entertaining, improving the relationship with his list, masterminding with other 7/8 figure/year entrepreneurs, outsourcing as much as possible, etc.
Things he WOULDN’T focus on would be posting on forums all day, replying to general* customer service requests, doing technical html programming, editing videos, etc.

And now here’s the exciting stuff to focus on that brings about RESULTS… traffic generation! He would focus on generating massive traffic from PPC, content network, list mailouts, massive JV promotions, etc. He would NOT focus on writing squidoo articles for low competition phrases, posting on forums with a signature link to his website, twittering 20 times a day, etc.

The final (& most important) distinction would be, when analyzing your results – don’t get too bogged down in what didn’t work and leave it alone to focus on what did work – AND then go improve those aspects and see if you can multiply/add more on somehow. This is the 80/20 rule being applied right now – FOCUS ON THE 20% OF THINGS THAT WORK and they will create 80% of your results.